Relationships are very important to me—and I believe they should be important to you, too. In business—as in life—there’s just no substitute. This is true of management, of marketing, and of sales. It also happens to be true of the job search process—and as such, it’s something I tell students and young people all the time.
You’re not going to get hired by one of your 6,000 Facebook friends—or at least, it’s pretty unlikely. You also may find that you have little luck sending in a resume without also striking up a real, face-to-face relationship with the person you hope will hire you.
Meanwhile, attending conventions, seminars, and networking events—now that may help you land a job.
But of course, attending a networking event is only helpful if you go there with the right attitude, the right strategy, and the right behaviors. This is where your personal culture will come into play: Do you attend networking events acting like a winner—or are you content to be just another face in the crowd?
As you seek to avoid wasting time at networking events, let me offer a few words of advice:
That’s my advice—but my biggest tip of all: Get out there, especially if you’re a young person who’s about to graduate from college. Face-to-face networking beats online networking every time, so don’t neglect it!